Mission - Assistant Manager, Brand Management (1year)

Role Purpose

Lead the end‑to‑end brand strategy and execution for Confectionary Nile, driving consumer relevance, cultural impact, and strong business results across digital, social, and offline touchpoints.

Key Responsibilities

• Lead annual brand plans, campaign development, and 360° execution (digital, influencer, PR, outdoor, and on‑ground).
• Manage creator and influencer partnerships, from selection to content co‑creation and performance tracking.
• Plan and execute on‑ground activations and launch events that bring the brand experience to life.
• Oversee PR strategy, media coverage, content calendars, and platform‑fit storytelling.
• Collaborate across Sales, Trade, Supply Chain, and global teams to ensure seamless execution.
• Monitor brand performance, competitive activity, and campaign KPIs to drive continuous improvement.
• Champion innovation, cultural relevance, and first‑to‑market initiatives.

Candidate Requirements

• 3–6 years of brand management or marketing experience, ideally in FMCG.
• Strong digital, social, and influencer marketing knowledge.
• Experience managing agencies and cross‑functional projects.
• Creative, detail‑oriented, and comfortable leading multiple initiatives at once.
• Strong communication, project management, and analytical skills.