Business Area: NESCAFÉ Dolce Gusto (NDG)
Location: Gatwick

Salary up to £45,000 depending on experience.

Some of our other fantastic benefits

• Potential, discretionary annual bonus
• Generous pension scheme – up to 12% contribution from Nestle
• 12 flexible days on top of 25-day holiday entitlement
• 2 paid volunteering days
• A focus on personal development and growth

Although this is a full-time opportunity, please speak to us about what flexibility means to you as we are always open to discuss individual’s flexible working needs, don’t let this stop you from applying.

We are recruiting for a Digital CX Specialist to join our NESCAFÉ Dolce Gusto team – one of Nestlé’s most innovative and design led coffee brands. Based in our Crawley office and reporting to the Senior Brand Manager, you’ll lead and activate digital and CRM initiatives for the UK market.

This role focuses on owned media excellence – driving high-impact activity across the NESCAFÉ Dolce Gusto website, CRM programmes, SEO, and ensuring these seamlessly integrate into wider brand plans. You’ll collaborate with a wide range or stakeholders to elevate the digital consumer experience for a coffee brand loved in homes across the country.

Your impact

Ultimately, you will be responsible for shaping and executing our digital and CRM strategy, delivering seamless consumer journeys, strengthening our database, and driving digital performance integrating into our broader brand marketing plans.

Your other key responsibilities will include:

CRM

• Own the activation of the NESCAFÉ Dolce Gusto CRM strategy.
• Coordinate with brand teams and Global stakeholders.
• Support the development of new automated journeys.
• Lead agency and above-market team relationships
• Oversee QA (quality assurance) processes.
• Drive first-party data growth.
• Lead monthly performance analysis.

Digital Activation

• Lead SEO, website, and organic social optimisation.
• Partner with Brand Managers to align activity to brand plans.
• Manager website content updates.
• Lead budget tracking.
• Monitor and report on digital KPIs.
• Support the roll-out and management of our Premio loyalty scheme. (CRM, social, website, app)

Your ingredients for success

 To be successful in this role you will already have experience in digital marketing or CRM, and ideally within a customer facing environment.

Experience & Expertise

• Digital or CRM-focused marketing experience.
• Ability to create engaging communications and optimise journeys.
• Strong commercial understanding.

Technical Skills

• Knowledge or website management, SEO and CRM.
• Experience with Google Analytics desirable.

Ways of Working

• Collaborative and strong stakeholder management.
• Organised and detail oriented.
• Passion for digital innovation.

What you need to know

Advert posting date: 23/03/2026
Advert closing date: 06/04/2026

We will be considering candidates as they apply and we will occasionally close job advertisements early in the event we receive sufficient applicants, so please don’t delay in submitting your application.

We take pride in championing inclusion and diversity. We proudly signed the Business in the Community Race at Work Charter, are committed to Disability Confidence, and have been recognised as a Times Top 50 Employer for gender equality for three consecutive years. Additionally, we are a headline partner of Diversity and Inclusion in grocery.

At Nestlé, our values are rooted in respect and we believe that embracing diversity and fostering an inclusive environment allows everyone to reach their full potential and drives innovative thinking. We strongly encourage applications from individuals of all gender identities, ethnic backgrounds, those with disabilities, parents, carers and members of the LGBT+ community. Please let us know if we can provide accommodations to ensure your full participation in the application process.

To find out more about Nestle’s commitment to DEI: Nestlé's Commitment to a Diverse and Inclusive Workplace