Position Snapshot 

Nestlé UK & Ireland 

NESCAFÉ  

Senior Brand Manager – Azera  

Location: Hybrid with Park House (Crawley) anchor day - Wednesdays 

Salary up to £55,000 depending on experience + car allowance + potential bonus + generous pension scheme + 12 flexible days on top of 25-day holiday entitlement + 2 paid volunteering days + other fantastic benefits!

Position Summary 

We have an exciting opportunity for an exceptional Senior Brand Manager to join the NESCAFÉ Coffee team based in Park House, Crawley. This role will report directly into the Marketing Manager and will see you work one of the world’s biggest coffee brands, NESCAFÉ, to deliver best in class marketing activities that support us to achieve our commercial objectives.   

A little bit about us 

We want to “Make a positive difference in every cup”. From creating the very first NESCAFÉ in 1938, to joining the first expedition to the top of Mount Everest or being the first coffee on the moon – we’ve been part of creating great connections that have started with a coffee and lead to even greater experiences! NESCAFÉ is the biggest coffee brand in the world and providing great quality coffee which tastes delicious and is 100% responsibly sourced is at the top of our agenda. 

At the same time, we’re operating in a business environment that is more competitive and challenging than ever before. Be the one to join us; a dynamic team that never stops pushing the boundaries to delight its consumers! When joining our team in the UK, you’re joining one of the most important markets globally and will be part of shaping plans not only for the UK but for the whole of Europe. 

Marketing at Nestlé gives you experience of the full mix of disciplines, from generating brand strategy to executing annual plans, leading exciting innovation and renovation initiatives, and creating engaging consumer communications. You’ll be working daily with cross-functional teams to make your plans come to life. 

A day in the life of... 

As a Senior Brand Manager, you will be responsible for the full NESCAFÉ Azera portfolio, P&L and communication creation. You will have autonomy to lead the Azera brand with the Zone team by creating a clear communication strategy, identifying new growth opportunities and leading key I&R projects to drive share in the market.   

Key responsibilities of this role will include:  

• Leading the development of a clear brand strategy and three-year brand plans, ensuring all brand activities adhere to brand purpose & strategy. 

• Delivering agreed sales, market share and profit targets for the brands for which you’re responsible 

• Lead the media plan strategy and implementation for your area of the portfolio, investing wisely leveraging strategy and econometrics data 

• Developing the campaign idea for Azera and bringing it to life across the full funnel, in conjunction with the Zone & SBU team. 

• Turning shopper & consumer insight and the category strategy into actionable and executable initiatives.  

• Build compelling commercial propositions across pack/price architecture, channel solutions and leading innovations from concept to launch 

• Developing a comprehensive understanding of UK Coffee category including media, trade, competition and consumer behaviour to identify marketing issues and opportunities. 

• Working collaboratively with our above-market teams & technical teams to deliver a strong NPD pipeline to drive growth  

• Constantly evaluating the effectiveness of marketing programmes & brand performance, adjusting plans in line with learnings. 

• Closely monitoring industry and competitor activity, to ensure plans are maintained and adapted in a constantly changing, competitive FMCG environment. 

What will make you successful? 

Ideally, we are looking for someone with experience in the development of campaign ideas, TVCs and 360 campaigns who has exceptionally strong commercial acumen coupled with the ability to influence well within the matrix to deliver the best brand experiences alongside our above-market colleagues.  

You will be passionate, tenacious; results focused and enjoy working in a highly energetic and exciting environment. Acting as an ambassador for the brand, you will have strong project management and analytical skills whilst being a conscientious team player. Pro-activity and enthusiasm are essential elements for this role.  You’ll also be able to: 

• Influence at senior levels both internally and externally, locally & across Zone Europe 

• Proactively lead the brand plans & initiatives, aligning key stakeholders at the right moments 

• Communicate strongly in both small forums but also demonstrate strong presentation skills in wide audiences (from internal conferences to customer presentations) 

• Competently managing several sizable projects and work streams from concept to delivery. 

• Be able to demonstrate your experience of leading new product launches. 

What you need to know 

This is a full-time opportunity, but we are always open to discuss individual’s flexible working needs so please speak to us during the recruitment process on what this could look like. We will be considering applicants as they apply, so please don’t delay in submitting your application. 

What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus 12 days flex leave, private healthcare, a pension scheme and a real focus on personal development and growth. 

The closing date for this role is 6th January 2025. 

At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers.  That’s why championing diversity and inclusion is so important to us; when we embrace different perspectives and give everyone the chance to be the best they can be, we can think in new, creative ways that grow and enhance our business. We are committed to equal opportunity for all and we may collect relevant data for monitoring purposes during our candidate registration process.  Be yourself, everyone else is taken!