About the Role
We are looking for a Lead – Consumer Insights to drive consumer and market understanding that shapes category and brand growth. In this role, you will translate consumer insights into strategic decisions on innovation, communication, and investments. You will partner closely with marketing, business teams, and external research partners to uncover meaningful insights and turn them into actionable recommendations that support business growth.

Responsibilities

• Lead consumer and market research initiatives for 1-2 key businesses to generate actionable insights that inform category and brand strategy.

• Drive business growth by influencing growth and investment choices based on strong consumer and market understanding.
• Lead quantitative/qualitative research, manage business, agencies, analyzing trends (Nielsen/Kantar), and driving product innovation (NPD). 

• Research Leadership: Own the design, methodology, and execution of qualitative and quantitative research projects (e.g., U&A studies, concept testing).
• Communication testing, Innovation & NPD: Partner with marketing to translate consumer voice into product innovation (Renovation/Innovation) & communication.
• Data Synthesis: Integrate data from diverse sources, including retail audits (NielsenIQ), household panels, and digital analytics.
• Agency Management: Manage external research agencies to ensure quality, budget compliance, and actionable reporting. 

Qualifications & Skills

• Experience: 10–15 years of experience in consumer insights or market research, with a mix of research agency (e.g., Kantar, Ipsos) and FMCG client-side experience.
• FMCG exposure is mandatory, with at least the last 3 years spent in an FMCG organization.
• Education: MBA in Marketing or equivalent postgraduate qualification.
• Analytical capability: Strong expertise in data analysis, product testing methodologies, and interpreting syndicated data sources such as NielsenIQ or Kantar.
• Tools: Proficiency in PowerPoint and Excel for analysis and storytelling.
• Communication: Proven ability to synthesize complex data and present insights that influence senior leadership and business decisions.
• Research leadership: Experience in leading end-to-end research projects and working effectively with external research partners.