Brand Manager - Healthcare Nutrition
Brand Manager - Healthcare Nutrition
POSITION SNAPSHOT
• Location: Head Office, Ho Chi Minh City
• Company: Nestlé Viet Nam
• Position: Brand Manager – Healthcare Nutrition
• Full-time
POSITION SUMMARY
Increase brand competitiveness and market shares by managing key brands, products, and projects in line with the volume, profit, and strategic objectives in the OPL and business plan
A DAY IN THE LIFE …
• Understand the portfolio’s market competitiveness and target consumers, translate the understanding into proprietary insights to strategize and develop quantified and measurable marketing and brand plans
• Propose, implement, and oversee projects that create a clear product positioning and increase market share
• Manage product portfolio, set pricing strategies, and ensure supply chain plans are in line with the brand plan and key targets
• Manage the timely preparation of annual OPL plans, revisions, and dynamic forecast
• Identify and communicate effectively brand priorities to the Nutrition Field Force, Account Managers, pharmacy agents and distributors
• Identify and develop opportunities to strengthen positioning, communication, or products, using new research findings and Key Opinion Leaders
• Provide effective detailing aids and supporting scientific marketing communication for existing and new products in close cooperation with the Nutrition team
• Identify gaps in product formulation, communication, price, availability, visibility, and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with regional/global
• Manage the brand’s marketing, promotional, product development, and PFME budgets
WHAT MAKES YOU SUCCESSFUL
• At least 5 years’ experience in managing a portfolio of nutrition/pharmaceutical brands, products, and projects at Nestlé or an equivalent pharmaceutical/ nutritional business.
• Managed independently under challenging/demanding market environments to achieve and exceed goals
• Has had experience of working with cross-functional groups
• Has developed and implemented business strategies aimed at increasing brand competitiveness for infant nutrition products
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
POSITION SNAPSHOT
• Location: Head Office, Ho Chi Minh City
• Company: Nestlé Viet Nam
• Position: Brand Manager – Healthcare Nutrition
• Full-time
POSITION SUMMARY
Increase brand competitiveness and market shares by managing key brands, products, and projects in line with the volume, profit, and strategic objectives in the OPL and business plan
A DAY IN THE LIFE …
• Understand the portfolio’s market competitiveness and target consumers, translate the understanding into proprietary insights to strategize and develop quantified and measurable marketing and brand plans
• Propose, implement, and oversee projects that create a clear product positioning and increase market share
• Manage product portfolio, set pricing strategies, and ensure supply chain plans are in line with the brand plan and key targets
• Manage the timely preparation of annual OPL plans, revisions, and dynamic forecast
• Identify and communicate effectively brand priorities to the Nutrition Field Force, Account Managers, pharmacy agents and distributors
• Identify and develop opportunities to strengthen positioning, communication, or products, using new research findings and Key Opinion Leaders
• Provide effective detailing aids and supporting scientific marketing communication for existing and new products in close cooperation with the Nutrition team
• Identify gaps in product formulation, communication, price, availability, visibility, and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with regional/global
• Manage the brand’s marketing, promotional, product development, and PFME budgets
WHAT MAKES YOU SUCCESSFUL
• At least 5 years’ experience in managing a portfolio of nutrition/pharmaceutical brands, products, and projects at Nestlé or an equivalent pharmaceutical/ nutritional business.
• Managed independently under challenging/demanding market environments to achieve and exceed goals
• Has had experience of working with cross-functional groups
• Has developed and implemented business strategies aimed at increasing brand competitiveness for infant nutrition products
We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
Ho Chi Minh, VN, 700000
Ho Chi Minh, VN, 700000