BRAND MANAGER – NESTEA

1. Position Snapshot

Location / Work Model: Ho Chi Minh City – Hybrid 
Mission / Purpose:
Drive the growth of the Nestea brand by executing winning marketing strategies, building strong consumer connections, and delivering sustainable business results. The role is accountable for brand performance, innovation execution, communication development and ensuring consumer‑centricity across all touchpoints.

2. Key Responsibilities

• Build a deep understanding of target consumers; lead updates of the consumer portrait and engagement funnel for Nestea.
• Activate and protect the Nestea Brand Essence across all brand activities, ensuring consistent and distinctive communication.
• Manage packaging development, NHW dashboards and brand‑related services to continuously improve product superiority.
• Contribute to category strategy and channel execution: define pricing recommendations, propose winning SKUs per channel and support promotional strategy.
• Drive innovation and renovation projects by contributing to idea generation, validating concepts, and executing the I&R pipeline with flawless I2L project management.
• Develop and execute the annual Brand Plan and ICP, monitor brand performance/health, and optimize PFME & TTS investments.
• Partner with communication agencies to develop strong OBPs, Big Ideas and integrated campaigns that enhance brand experience and company reputation.
• Ensure strong cross‑functional collaboration with Sales, Supply Chain, Finance, R&D, Technical and Insights to land plans effectively.

3. Requirements

• Minimum 3 years’ experience in Marketing, or 3 years in other commercial roles (Sales/CCSD) within Nestlé or FMCG.
• Proven experience working in cross‑functional teams and managing medium‑complexity projects.
• Solid understanding of brand building frameworks: Brand Essence, Consumer Engagement Funnel
• Strong analytical skills with the ability to interpret brand performance, PFME effectiveness and category dynamics.
• Strong communication and stakeholder‑management skills; ability to work with agencies and internal partners.
• Ownership mindset, learning agility and ability to deliver results in a fast‑moving environment.

Others

• Hands‑on digital marketing experience or exposure to omnichannel campaign execution.
• Experience in beverage category or lifestyle brands.
• Prior involvement in innovation pipeline development.