Senior Brand Manager – Nutrition (NAN)

Position Summary

At Nestlé Vietnam, we believe the first 1,000 days of life shape a lifetime of health. As our Senior Brand Manager for NAN, you'll lead one of our most purpose-driven brand portfolios — building deep consumer love, driving sustainable growth, and championing trusted nutrition for Vietnamese families. You'll partner with healthcare professionals, cross-functional teams, and creative agencies to turn science-based nutrition into engaging brand experiences. If you're a strategic marketer who blends consumer insight, business acumen, and a passion for making a difference — this is your stage.

Key Responsibilities

• Lead the brand strategy and full-year business plan for your Infant Nutrition portfolio, delivering market share, organic growth, RIG, and profit targets.
• Build a deep, evidence-based understanding of mothers and caregivers — continuously refining consumer portraits, engagement journeys, and category insights.
• Activate a powerful brand essence and ensure every touchpoint — from product to packaging to communication — brings it to life consistently.
• Drive communication strategy (including digital and scientific communication) to grow nutrition knowledge among healthcare professionals, in close partnership with the Medical Delegate team.
• Partner with R&D, Technical, and Supply Chain teams to deliver superior product and packaging experiences that win the 60/40+ preference test.
• Shape category and channel strategy — defining pricing architecture, promotional approach, and SKU mix for key channels and customers.
• Lead the innovation and renovation pipeline for your brands, applying Nestlé's innovation levers to keep the portfolio vibrant and consumer-centric.
• Manage PFME (consumer marketing) and TTS (trade) investments with discipline, tracking ROI and ensuring every dollar drives brand health and business impact.
• Co-create Big Ideas and engagement platforms with communication agencies, building attractive brand experiences that strengthen Nestlé's reputation as a trusted nutrition leader.
• Champion compliance with the WHO Code and Nestlé Marketing of Breastmilk Substitutes policy — a non-negotiable foundation of how we operate.
• Partner cross-functionally with Sales, Insights, Finance, Supply Chain, and Strategic Business Units to deliver flawless execution in market.

Key Requirements

• Bachelor's degree or above in Marketing, Business, or a related field; MBA is a plus.
• Minimum 5 years of brand/marketing experience in FMCG or Nutrition; experience in Sales or other commercial functions at Nestlé or equivalent FMCG is a strong advantage.
• Proven track record of leading brand strategy, integrated commercial planning, and delivering business results (share, growth, profit).
• Strong consumer insight orientation with the ability to translate data into winning brand actions.
• Familiarity with the WHO Code and ethical marketing of infant nutrition products (or strong willingness to master it).
• Experience leading cross-functional teams and managing communication / creative agencies.
• People leadership experience — coaching, developing, and growing brand talent.
• Solid grasp of P&L levers, PFME/TTS management, and commercial planning processes.
• Strategic thinker with strong influencing skills, business acumen, and a results-driven, hands-on mindset.
• Passionate, courageous, and a true team player — energized by purpose-led work.