Media Lead
Media Lead
POSITION SNAPSHOT
Permanent position
Location: Lisbon, Portugal
Company: Nespresso Portugal
Grade: I
Full-time
POSITION SUMMARY
At Nespresso, we believe every cup of coffee can create an extraordinary experience.
We are looking for a Media Lead to define and execute Nespresso's media strategy across B2C and B2B, ensuring our investments drive brand growth, consumer engagement and business results.
This role will lead the end-to-end media ecosystem, from strategic planning and campaign activation to performance optimization, working closely with cross-functional teams, media agencies and external partners. The successful candidate will combine strategic thinking, strong analytical capabilities and a passion for innovation to maximize the impact of our media investments.
A DAY IN THE LIFE OF A MEDIA LEAD
- Lead Nespresso's full-funnel media strategy aligned with business and brand objectives.
- Develop and execute integrated media plans across ATL, digital, retail and performance channels.
- Drive qualified traffic, consumer acquisition and conversion across digital touchpoints.
- Monitor, analyze and optimize media performance to maximize ROI and business impact.
- Partner with agencies and media platforms to deliver innovative and effective campaigns.
- Collaborate closely with Brand, CRM, eCommerce and Commercial teams to deliver seamless consumer experiences.
- Identify new opportunities, technologies and trends to continuously improve media effectiveness.
WHAT WILL MAKE YOU SUCCESSFUL
- Degree in Marketing, Communication, Business or a related field.
- 5+ years of experience in Media, Marketing or Communication roles.
- Strong knowledge of media planning, campaign management and performance marketing.
- Experience managing agencies and complex cross-functional projects.
- Analytical mindset with the ability to transform data into actionable recommendations.
- Strong stakeholder management, communication and influencing skills.
- Fluent in English.
WHAT WE OFFER
- Professional and personal development opportunities
- Dynamic and collaborative work environment
- Hybrid working model and flexible benefits
- Competitive compensation and benefits package
POSITION SNAPSHOT
Permanent position
Location: Lisbon, Portugal
Company: Nespresso Portugal
Grade: I
Full-time
POSITION SUMMARY
At Nespresso, we believe every cup of coffee can create an extraordinary experience.
We are looking for a Media Lead to define and execute Nespresso's media strategy across B2C and B2B, ensuring our investments drive brand growth, consumer engagement and business results.
This role will lead the end-to-end media ecosystem, from strategic planning and campaign activation to performance optimization, working closely with cross-functional teams, media agencies and external partners. The successful candidate will combine strategic thinking, strong analytical capabilities and a passion for innovation to maximize the impact of our media investments.
A DAY IN THE LIFE OF A MEDIA LEAD
- Lead Nespresso's full-funnel media strategy aligned with business and brand objectives.
- Develop and execute integrated media plans across ATL, digital, retail and performance channels.
- Drive qualified traffic, consumer acquisition and conversion across digital touchpoints.
- Monitor, analyze and optimize media performance to maximize ROI and business impact.
- Partner with agencies and media platforms to deliver innovative and effective campaigns.
- Collaborate closely with Brand, CRM, eCommerce and Commercial teams to deliver seamless consumer experiences.
- Identify new opportunities, technologies and trends to continuously improve media effectiveness.
WHAT WILL MAKE YOU SUCCESSFUL
- Degree in Marketing, Communication, Business or a related field.
- 5+ years of experience in Media, Marketing or Communication roles.
- Strong knowledge of media planning, campaign management and performance marketing.
- Experience managing agencies and complex cross-functional projects.
- Analytical mindset with the ability to transform data into actionable recommendations.
- Strong stakeholder management, communication and influencing skills.
- Fluent in English.
WHAT WE OFFER
- Professional and personal development opportunities
- Dynamic and collaborative work environment
- Hybrid working model and flexible benefits
- Competitive compensation and benefits package
Linda a Velha, PT, 2799-554
Linda a Velha, PT, 2799-554