Nestlé USA’s Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. With brands like Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss and Seattle’s Best Coffee, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm in order to delight our consumers and shoppers every single day. Together, we will elevate everyday moments with each sip.

Job Summary and Mission

The Coffee and Beverage categories are one of the most dynamic and fastest growing in retail.  Consumers’ and shoppers’ love affair with these products means they are looking for leading brands to elevate their daily rituals and to help them explore and discover new things. As Shopper Marketing Manager for Nestlé Coffee and Beverage Division, you will be responsible for designing and executing campaigns that drive the shopper behavior we seek, moving shoppers toward purchase of our diverse portfolio of products. Putting our shoppers at the center of everything we do, this role supports and partners with the Nestlé Coffee and Beverage eCommerce team, Sales team, Commercial Development team and Brand teams to drive categories growth and conversion of Nestlé Coffee & Beverage products at Kroger.

Summary of Key Responsibilities  

Responsibilities and essential job functions include but are not limited to the following:

• Lead omni-Shopper Marketing agenda for one of our top national accounts (Kroger) for the Nestle Coffee and Beverage brands. 
• Partner with Coffee & Beverage Brand and Shopper Marketing HQ teams to align Kroger campaigns/programs to division strategies and prioritization.
• Collaborate with cross-functional partners to implement Kroger-specific strategies, optimize omni-plans, report on campaign performance and improve campaign efficiency and effectiveness to deliver business goals.
• Own relationship with customer-specific agency teams and Retailer Media Networks to drive performance accountability and stay up-to-date on capabilities and best practices, including platform and feature updates.
• Manage agency partners and vendors including briefing, evaluating audience strategy, tactical activation plans and creative. 
• Lead the development of shopper programming with an omnichannel approach (Paid Search, digital media, in-store).
• Build compelling selling tools/presentations to aid Sales partners in securing retailer support of key initiatives.
• Steer strategic, retailer-specific annual planning, for Brands of responsibility, that are aligned with identified problems to solve and the Division’s priorities.
• Identify and execute relevant test and learn plans to improve business performance, internal learnings and capabilities
• Build and maintain multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, Retailer sales and site merchandising meetings, Investment requests, etc.
• Effectively manage the retailer-specific omni-shopper marketing budget, with responsibility for both working and non-working dollars.

Qualifications

Summary of Experience

• Minimum of 7 years of CPG brand/marketing/sales and/or Shopper Marketing experience
• 4+ years of CPG Shopper marketing role preferred
• Intermediate to advanced analytics, digital and omni-commerce knowledge
• General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
• Experience in Sales & Marketing, leading marketing and/or shopper communication
• Strong attention to detail and follow through
• Thrives in change and comfortable with ambiguity

Basic Qualifications

• Bachelor’s degree or equivalent experience

Required Knowledge, Skills and Abilities  

• Understanding of the omni-channel environment with proficiency Retail Media Network investment. Preference with experience working with KPM
• Understanding of US retailers and their go-to-market strategies
• Strong collaborative nature: ability to work in a cross-functional team environment
• Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills
• Financial acumen related to managing a budget, ROI analysis and budget optimization
• Influential and effective communicator proficient in storytelling and negotiating
• Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors
• Excellent written and verbal communication skills
• Advanced skills in Microsoft PowerPoint, Excel, and Word
• Positive, all-in attitude and a willingness to embrace change in a growing and evolving business.