Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.

At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.

We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.

Get to know us better at www.nestle.com

Join Nestlé Team and be a Force For Good!

We are currently looking for a Performance Marketing Lead to join our Nespresso team.

Location: İstanbul
Type of contract: Permanent

As a Performance Marketing Lead, you will have the following responsibilities;

• Develop and execute media marketing strategies across all media and digital channels, including Search Engine Marketing (SEM), Search Engine Optimization (SEO), social media, programmatic advertising, affiliate marketing, display advertising, retargeting, custom audiences and emailings.
• Translate campaign planning and business objectives into effective online acquisition strategies
• Maintain a clear view of the marketing and Customer Relationship Management (CRM) calendar and eCommerce roadmap

• Manage daily online acquisition activities in line with global guidelines, local needs, and allocated budgets

• Coordinate with eCommerce, Consumer Engagement (CE), and media teams to ensure a seamless user experience and optimized conversion rates
• Oversee creative and performance media agencies and Internal Business Services (IBS) for timely delivery of high‑quality assets.
• Localize and produce digital performance content in collaboration with campaign managers and headquarters (HQ) teams
• Track, analyze, and optimize campaigns to achieve objectives such as Return on Investment (ROI), Cost per Acquisition (CPA), Cost per Lead (CPL), Cost per Mille (CPM), Cost per Click (CPC), Conversion Rate (CVR), app downloads, and social engagement metrics.
• Conduct A/B testing and benchmark performance against best practices
• Produce regular reports with key metrics and actionable insights
• Stay updated with the latest trends, tools, and technologies in digital marketing, including Artificial Intelligence (AI)-driven optimization, Marketing Technology (MarTech), and mobile attribution
• Identify, propose, and test new digital channels and acquisition strategies
• Drive increased adoption of AI and automation to improve campaign performance
• Focus on data-driven personalization and audience segmentation
• Integrate performance marketing with CRM initiatives to deliver seamless, end‑to‑end customer journeys
• Contribute to cross‑channel measurement, attribution modeling, and insights generation

Which profile are we looking for?

• Bachelor’s or Master degree
• 6 years of experience in digital acquisition activities driving audience engagement on websites, including SEM (Search Engine Marketing), performance marketing, comparison shopping, programmatic advertising, retargeting, and custom audience
• Strong digital marketing and analytical skills
• Experience with Data Management Platforms (DMP), Demand-Side Platforms (DSP), DoubleClick, and Search Engine Marketing (Google Certification is a plus)
• Solid understanding of brand management principles
• Experience in website management is highly preferred
• Excellent level of English

What are our employee community values?

Safety, quality, compliance and respect are pillars for our community existence.

Respect is our overaching value in Nestlé. We RESPECT eachother, others, environment and all life around.

We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.

What are our working values at Nestlé?

Flexible work schedule

Hybrid working

Multinational experience at one of the world’s leading food and beverage company

International and domestic career opportunities 

Development opportunities and trainings

Exclusive employee discounts

Employee Assistance Program, 24/7 expert support

Sport benefit program (benefit from more than 350 sport centers)

A paid birthday leave

4 weeks paternity leave

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.