Senior Brand Manager
Senior Brand Manager
Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.
At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.
We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.
Get to know us better at www.nestle.com
Join Nestlé Team and be a Force For Good!
We are currently looking for a Senior Brand Manager to join our Nestlé Health Science team.
Location: Maslak, İstanbul
Type of contract: Permanent
As a Senior Brand Manager, you will have the following responsibilities;
Set Platform/Brand vision based on global, regional strategies and local market needs
• Develop local Platform/Brand strategies and define priorities
• Create advocacy via key opinion leader (KOL) management; pay visits to the target audience and develop projects
• Ensure competitiveness of the products via brand and communication strategies (cost efficiency, pricing strategy, media strategy, etc.) in accordance with related Ministry regulations
• Prepare and execute omnichannel business plan and yearly marketing plans
• Plan and manage annual Platform/Brand budgets
• Plan communication strategies and execute all promotional activities (Below the line and/or Above the line) by closely working with related agencies.
• Track platform performance and take appropriate actions to reach defined key performance indicators.
• Analyze and follow up market data, identify market opportunities and establish market researches to assure successful marketing execution
• Build customer/consumer insight, disease related insight and competitive insight in order to develop further the competency
• Ensure product supply in close coordination and collaboration with related parties including such as planning and regulatory
• Manage other business initiatives in close collaboration with cross functional teams; Medical Affairs, Market Access & Regulatory Affairs, Sales, E-business, etc.
• Plan innovations/renovations and execute via successful launches
• Organize scientific events, meetings and show strong presence in related congresses
Which profile are we looking for?
• University degree
• At least 5-8 years experience in brand management in Pharma industry of which minimum 3-5 years in Consumer Care (OTC) category and preferably minimum 1-2 year as senior branmanager
• MBA, Marketing and/or Sales experience are strong asset
What are our employee community values?
Safety, quality, compliance and respect are pillars for our community existence.
Respect is our overaching value in Nestlé. We RESPECT eachother, others, environment and all life around.
We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.
What are our working values at Nestlé?
Flexible work schedule
Hybrid working
Multinational experience at one of the world’s leading food and beverage company
International and domestic career opportunities
Development opportunities and trainings
Exclusive employee discounts
Employee Assistance Program, 24/7 expert support
Sport benefit program (benefit from more than 350 sport centers)
A paid birthday leave
4 weeks paternity leave
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.
Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.
At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.
We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.
Get to know us better at www.nestle.com
Join Nestlé Team and be a Force For Good!
We are currently looking for a Senior Brand Manager to join our Nestlé Health Science team.
Location: Maslak, İstanbul
Type of contract: Permanent
As a Senior Brand Manager, you will have the following responsibilities;
Set Platform/Brand vision based on global, regional strategies and local market needs
• Develop local Platform/Brand strategies and define priorities
• Create advocacy via key opinion leader (KOL) management; pay visits to the target audience and develop projects
• Ensure competitiveness of the products via brand and communication strategies (cost efficiency, pricing strategy, media strategy, etc.) in accordance with related Ministry regulations
• Prepare and execute omnichannel business plan and yearly marketing plans
• Plan and manage annual Platform/Brand budgets
• Plan communication strategies and execute all promotional activities (Below the line and/or Above the line) by closely working with related agencies.
• Track platform performance and take appropriate actions to reach defined key performance indicators.
• Analyze and follow up market data, identify market opportunities and establish market researches to assure successful marketing execution
• Build customer/consumer insight, disease related insight and competitive insight in order to develop further the competency
• Ensure product supply in close coordination and collaboration with related parties including such as planning and regulatory
• Manage other business initiatives in close collaboration with cross functional teams; Medical Affairs, Market Access & Regulatory Affairs, Sales, E-business, etc.
• Plan innovations/renovations and execute via successful launches
• Organize scientific events, meetings and show strong presence in related congresses
Which profile are we looking for?
• University degree
• At least 5-8 years experience in brand management in Pharma industry of which minimum 3-5 years in Consumer Care (OTC) category and preferably minimum 1-2 year as senior branmanager
• MBA, Marketing and/or Sales experience are strong asset
What are our employee community values?
Safety, quality, compliance and respect are pillars for our community existence.
Respect is our overaching value in Nestlé. We RESPECT eachother, others, environment and all life around.
We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.
What are our working values at Nestlé?
Flexible work schedule
Hybrid working
Multinational experience at one of the world’s leading food and beverage company
International and domestic career opportunities
Development opportunities and trainings
Exclusive employee discounts
Employee Assistance Program, 24/7 expert support
Sport benefit program (benefit from more than 350 sport centers)
A paid birthday leave
4 weeks paternity leave
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.
Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.
At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.
We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.
Get to know us better at www.nestle.com
Join Nestlé Team and be a Force For Good!
We are currently looking for a Senior Brand Manager to join our Nestlé Health Science team.
Location: Maslak, İstanbul
Type of contract: Permanent
As a Senior Brand Manager, you will have the following responsibilities;
Set Platform/Brand vision based on global, regional strategies and local market needs
• Develop local Platform/Brand strategies and define priorities
• Create advocacy via key opinion leader (KOL) management; pay visits to the target audience and develop projects
• Ensure competitiveness of the products via brand and communication strategies (cost efficiency, pricing strategy, media strategy, etc.) in accordance with related Ministry regulations
• Prepare and execute omnichannel business plan and yearly marketing plans
• Plan and manage annual Platform/Brand budgets
• Plan communication strategies and execute all promotional activities (Below the line and/or Above the line) by closely working with related agencies.
• Track platform performance and take appropriate actions to reach defined key performance indicators.
• Analyze and follow up market data, identify market opportunities and establish market researches to assure successful marketing execution
• Build customer/consumer insight, disease related insight and competitive insight in order to develop further the competency
• Ensure product supply in close coordination and collaboration with related parties including such as planning and regulatory
• Manage other business initiatives in close collaboration with cross functional teams; Medical Affairs, Market Access & Regulatory Affairs, Sales, E-business, etc.
• Plan innovations/renovations and execute via successful launches
• Organize scientific events, meetings and show strong presence in related congresses
Which profile are we looking for?
• University degree
• At least 5-8 years experience in brand management in Pharma industry of which minimum 3-5 years in Consumer Care (OTC) category and preferably minimum 1-2 year as senior branmanager
• MBA, Marketing and/or Sales experience are strong asset
What are our employee community values?
Safety, quality, compliance and respect are pillars for our community existence.
Respect is our overaching value in Nestlé. We RESPECT eachother, others, environment and all life around.
We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.
What are our working values at Nestlé?
Flexible work schedule
Hybrid working
Multinational experience at one of the world’s leading food and beverage company
International and domestic career opportunities
Development opportunities and trainings
Exclusive employee discounts
Employee Assistance Program, 24/7 expert support
Sport benefit program (benefit from more than 350 sport centers)
A paid birthday leave
4 weeks paternity leave
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.
Nestlé is one of the world’s leading food and beverage company, with 2000 global iconic brands and operating in 188 countries.
At Nestlé we work for unlocking the power of food to enhance quality of life for everyone, today and for generations to come. That is our purpose.
We are the Good food, Good life company. We believe in the power of food to enhance lives. Good food nourishes and delights the senses. It helps children grow healthy, pets thrive, parents age gracefully and everyone live life to the fullest. Good food brings us together. Good food also respects our planet and protects resources for future generations.
Get to know us better at www.nestle.com
Join Nestlé Team and be a Force For Good!
We are currently looking for a Senior Brand Manager to join our Nestlé Health Science team.
Location: Maslak, İstanbul
Type of contract: Permanent
As a Senior Brand Manager, you will have the following responsibilities;
Set Platform/Brand vision based on global, regional strategies and local market needs
• Develop local Platform/Brand strategies and define priorities
• Create advocacy via key opinion leader (KOL) management; pay visits to the target audience and develop projects
• Ensure competitiveness of the products via brand and communication strategies (cost efficiency, pricing strategy, media strategy, etc.) in accordance with related Ministry regulations
• Prepare and execute omnichannel business plan and yearly marketing plans
• Plan and manage annual Platform/Brand budgets
• Plan communication strategies and execute all promotional activities (Below the line and/or Above the line) by closely working with related agencies.
• Track platform performance and take appropriate actions to reach defined key performance indicators.
• Analyze and follow up market data, identify market opportunities and establish market researches to assure successful marketing execution
• Build customer/consumer insight, disease related insight and competitive insight in order to develop further the competency
• Ensure product supply in close coordination and collaboration with related parties including such as planning and regulatory
• Manage other business initiatives in close collaboration with cross functional teams; Medical Affairs, Market Access & Regulatory Affairs, Sales, E-business, etc.
• Plan innovations/renovations and execute via successful launches
• Organize scientific events, meetings and show strong presence in related congresses
Which profile are we looking for?
• University degree
• At least 5-8 years experience in brand management in Pharma industry of which minimum 3-5 years in Consumer Care (OTC) category and preferably minimum 1-2 year as senior branmanager
• MBA, Marketing and/or Sales experience are strong asset
What are our employee community values?
Safety, quality, compliance and respect are pillars for our community existence.
Respect is our overaching value in Nestlé. We RESPECT eachother, others, environment and all life around.
We work in a supportive, caring, elevating environment. It is crucial for us to preserve our culture of solidarity.
What are our working values at Nestlé?
Flexible work schedule
Hybrid working
Multinational experience at one of the world’s leading food and beverage company
International and domestic career opportunities
Development opportunities and trainings
Exclusive employee discounts
Employee Assistance Program, 24/7 expert support
Sport benefit program (benefit from more than 350 sport centers)
A paid birthday leave
4 weeks paternity leave
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Be a force for good.
MASLAK / İSTANBUL, TR
MASLAK / İSTANBUL, TR