Main Job Purpose:

Serves & delights consumer needs by supporting the development of strong brands through efficient & effective implementation of Brand activities 

KPIs and Job Responsibilities:

• Brand Growth: Throughput 
  • Responsible for supporting the delivery of Brand Growth through implementing brand tactics & activities 
  • Responsible for supporting I&R delivery through excellent launch implementation
• Brand Preference (Market Share)
  • Responsible for monitoring performance on consumer & shopper preferences, and generating actions to maintain or improve brand Preference 
• Brand Love (Brand Power Score)
  • Responsible for implementing Marketing activities to strengthen Brand Power 
• Brand Value
  • Responsible for effectively and efficiently managing budgets and  investments for specific variants or activities
• Brand Performance Value
  • Responsible for leading teams through brand operational processes (Operations Review, Cycle Plan Meetings, etc) to deliver strong results