Web & Search Service Lead

Location: Meycauayan, Bulacan, PH / Rockwell, Makati, PH

Company: Nestlé Business Services AOA, Inc.

Full-time | Hybrid: Once a week onsite

A day in a life...

Aligned with the Search Strategy goals and KPIs, the Web & Search Service Lead will focus on creating, managing and optimizing paid and organic search programs across Search Engines, eRetailers, Platforms and Voice Search. He/she will be the Search agency relationship owner at Global/Zone/Market level and can develop program KPIs to ensure goals are met, while providing regular performance and optimization report to the Category eBusiness Lead.

•In alignment drives/supports Search in markets to support their eBusiness goals

•Assesses brands Search maturity, creates Search Packs and builds up Search understanding in the markets/brands

•Oversees the creation, performance and optimization of all SEO/SEM campaigns across Search Engines, eRetailers, Platforms and Voice with our local partner agency to ensure all campaigns are optimized and achieving maximum conversion with the most efficient spend

•Advocates the usage and implementation of the global SBU and Search 2.0 frameworks in the markets/brands

•Manages the Search agencies in place in order to maximize effectiveness of keyword acquisitions, audience management, analysis and optimization

•Manages localization/development of Keyword Strategy in coordination with business objectives to optimize existing content and uncover opportunities for improvement

•Creates and distributes regular performance reports/best practices outline that offer insights, status of pending items and updates on newly implemented solutions to the broader marketing team

•Responsible for guaranteeing the IBS services and MSE solutions are in place, used to their full potential and reaching business and strategy objectives

Keep abreast of the latest SEO & SEM trends and emerging technologies and continuously share insights & recommendations

What will make you successful..

Hands-On Digital Marketing Leadership: Experience of 5-8+ years in roles managing web content and SEO, ideally including lead positions.
Shared Services or Agency Environment: Familiarity with a centralized service delivery model or digital agency context. Success in this role depends on understanding how to deliver services to multiple “clients” (markets).
Cross-Cultural Collaboration: Experience working across different countries/cultures, especially within Asia, Oceania, or Africa, is highly valuable. Zone AOA’s diversity means someone who has, say, coordinated projects across Southeast Asia and the Middle East or led multi-country teams will have a head start.
Project Management of Large-Scale Digital Initiatives: A track record of delivering complex digital projects on time and within scope.
Stakeholder Influence & Change Management: Demonstrated success in influencing non-direct reports and driving change.
Results Demonstration & ROI Tracking: Experience in not just executing digitally but measuring and communicating results.