Position Snapshot

Location: Meycauayan, Bulacan, PH / Rockwell, Makati, PH
Company: Nestlé Business Services AOA, Inc. 
Work from Home; with minimal onsite days

Position Summary

Joining Nestlé means you are joining the largest food and beverage company in the world.  At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.  
Our Team in Nestlé Business Services is in charge of delivering world class business support to our colleagues and clients in Nestlé globally. We are committed to deliver with passion, reliability, innovation, discipline, and excellence. Are you ready to join us?

A day in the life of...

In Zone AOA we have embarked on an ambitious marketing transformation enabled by the embedding Of data and marketing analytics practices in a basis. The key priorities are to ensure accessibility to the right and accurate data for any marketer, always-on campaign performances and Marketing ROI measurement along with advanced ad hoc technics to ensure leading-edge practices of our media planning. This will coordinate the delivery of the Marketing ROI and always•on campaign optimization programs as well as its embedding across markets supported by ASL/G10baI Marketing Analytics, media agencies and the local marketing effectiveness managers in the markets.

• Secure program execution in the markets — focusing on data/model/dashboard scoping and delivery
• Coach markets on the execution and embedding of the programs in business processes
• Ensure the integration of always-on and MMM outputs into the media optimization process of the media agencies across the clusters or markets
• Assign and track value realization at Market, Category and zone level
• Identify meta learnings across categories and markets and advise stakeholders on driving spend towards an optimum PFME mix
• Ensure cross-fertilization of insights at category/brand level across markets based on PLanIQ
• Assume responsibility as subject matter expert in the zone and support the upskilling of brand owners in the marketers
• Additional responsibility to provide analytical support on media, digital and e-commerce

Interfaces: Global Marketing Analytics team, Analytics Service Line, Zone and cluster media leads„ Media Agency Zone Teams, Local Marketing Effectiveness managers

What will make you successful

• 10 years of demonstrated analytic consulting/ delivery experience in marketing analytics; with strong experience in marketing effectiveness measurements (e.g. attribution measurement, market mix modelling, multi touch attribution, sales lift measurement)
• Strong understanding of how different marketing levers interact to impact consumer behavior
• Knowledge of media KPIs at varying levels of granularity
• Strong experience in change management program applied to measurement
• Excellent communication skills and ability to coordinate work across many functions and in different geographies