(1) Digital Engagement Capabilities To Drive Activation 

(2) Consumer Excellence Through Journey Optimisation and Activation 

(3) Ecosystem Connectivity & Digital Channel Integration 

(4) AI Presence, Special Projects & Marketing Automation Capabilities 

(5) Partner Management 

A day in the life: 

• Be accountable for the deployment for Owned Digital Channels (ex. Brand websites), including long term strategic planning in parallel to MBS cycles including DTC, Personalization, UX Enhancements, Ai/Automation Capabilities and SEO/GEO that demonstrates a goal of delivering an industry leading platforms. 

• Oversee the day-to-day operations of the multi-brand website to ensure a seamless execution of digital capabilities for marketers and be accountable for the end-to-end experience, in partnership with the CX Content & Communications Marketing Manager 

• Drive SEO/LLMO initiatives, including metadata, structured data, content hierarchy, and localization strategies to improve organic performance. 

• Deploy AIpowered automation tools and implement automated monitoring dashboards in partnership with data & insights teams to track LLM visibility, accuracy, sentiment velocity, and AIdriven traffic. 

• Continually deliver exceptional performance by evaluating and reporting against key metrics across the following key areas:  

• • End-user experience 

• • Content publishing 

• • Conversion optimization 

• • Owned Channel engagement  

• • Automation & Ai performance 

• Partner with stakeholders on capabilities which are embedded on the Owned Digital Channels while working in collaboration with Marketers/Partner agencies to identify future gaps/continuous improvement.  

• Collaborate closely with IT to ensure that the channel ecosystem delivers across all key components: Technology layer, CMS layer, Marketing automation and Content deployment. 

• Harness offshore teams to manage day-to-day activities such as campaign deployments. 

• Provide leadership and direction for the IT organisation and related resources supporting MarTech stack and connected solutions.  

Role Requirements 

• Education:  Completed University Degree ideally in Marketing, B. Comm or similar field.  

• Extensive (5+ years) experience managing premium brand or high-profile websites with 2mio+ annual visits 

• Experience leading or contributing to AI‑enabled initiatives, automation projects or MarTech enhancements is an asset. 

• Significant knowledge in SEO/LLMO strategy through execution and measurement 

• Must be familiar with, and have extensive hands-on experience of content management solutions, such as Adobe, Drupal, Acquia, Word Press ect.  

• Experience in CRM/Personalization tools, automation and workflows. 

• Experience creating insights from data and reporting and turning these into specific actions to fuel decision-making. 

• Proven problem-solving skills with the ability to glean insights and develop recommendations. 

Preferred Skills  

• Strong experience deploying integrated digital brand experiences across channels and platforms 

• Demonstrated experience operating and optimizing complex, multi‑platform digital channel ecosystems 

• Passion for AI innovation and a strong desire to explore, learn, and apply new advancements in intelligent digital experiences 

• A proven leader, detail oriented that possess strong communication, project management and organization skills.  

• Must be able to manage several complex priorities with strict deadlines and attention to detail.  

• CPG/Agency experience preferred 

Benefits 

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment 

• Company matched pension plan 

• Four weeks of Vacation and five personal days (Personal Paid Holidays) 

• Flexible and hybrid work arrangements 

• Excellent training and development programs as well as opportunities to grow within the company 

• Access to Educational Assistance & Tuition Reimbursement 

• Bonus eligibility 

• Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures 

• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation 

• Adoption benefits to remove some of the financial barriers associated with adoption 

• Up to 50% off – Nespresso Coffee Machine, Capsules and accessories 

• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)