Position Snapshot

Business area: Nestle Canada Inc.

Job title:  Sr. Specialist Retail Searh Activation

Location: 25 Sheppard Ave W, North York, ON M2N 6S8, Hybrid

Compensation Range: $80,000 - $90,000

At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, aligned with our commitment to equitable pay practices.  

A little bit about us

While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.  

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,000+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward. 

Our focus is not only on nourishing our customers, but also on enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees. 

What to Expect: 

The specialist will collaborate with cross-functional teams to align search strategies with retail priorities, ensuring effective execution of promotional activities and seasonal events. Additionally, the role includes ownership of performance metrics and reporting, with a strong emphasis on achieving targets related to return on ad spend (ROAS), market share gains and sales performance.

The Retail Search Activation Sr Specialist reports directly to the eCommerce Director.

This position encompasses a geographical scope focused on all Nestle Canada (incl. NHS, IPW, Nutrition) categories and involves hands-on management of campaign activations, optimizations, and comprehensive reporting.

A day in the life:

The primary objective of the Retail Search Activation Sr Specialist is to lead the strategic activation and performance management of retailer search campaigns across major retail media networks in Canada. This role is pivotal in leveraging the Skai platform to optimize sponsored ads, ensuring that campaign strategies align with the broader business goals of driving sales growth, increasing market share, and maximizing return on ad spend (ROAS). The specialist will take ownership of campaign execution, utilizing data-driven insights to refine targeting, budget allocation, and performance reporting, ultimately contributing to the success of the Nestle Canada portfolio.

Role Requirements

• Analytical Expertise, with an ability to distill complex data into actionable insights.
• Adaptable Problem Solver with a comfort of navigating ambiguity.
• Collaborative Partner, that can build trust and strong partnerships.
• Innovative Thinker, that proactively explores new opportunities to enhance capabilities.
• Strategic Balance, with the ability to think long term combined with tangible short to mid term actions.
• Influential Leader, that can inspire and mentor the immediate team while also activating and mobilising cross functional teams towards shared objectives.

Preferred Skills

• 4–7 years in retail media / retail search with hands-on execution responsibility.
• Demonstratable outcomes of search budget ownership, campaign optimization cadence, and performance improvement.
• Experience with Skai or Pacvue (Skai preferred).
• Strong search performance analysis and storytelling.
• Success in leveraging insights from multiple sources to help drive performance.
• Proven problem-solving skills with the ability to act with speed.
• Detail oriented, and strong interpersonal communication and organization skills.
• Canadian retailer ecosystem knowledge
• Understanding of retail fundamentals: price, availability, distribution, content quality, ratings/reviews.
• Basic experimentation mindset

(incrementality thinking even when the platform doesn’t give “perfect” measurement).

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Three weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
• Additional discounts on a variety of products and services offered by our preferred vendors and partnerships

What you need to know

We will be considering applicants as they apply, so please don’t delay in submitting your application.  

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran’s status, colour, religion, disability, sexual orientation and beliefs. 

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.