Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

Position Summary

The Shopper Marketing Manager is responsible for building and executing end-to-end strategic marketing plans on behalf of Nestle’s Global Culinary Kitchen and Premium Waters brands at the critical customers of Walmart and Sam’s Club. This role ensures true omnichannel branded experiences (online and in store) engage shoppers, excite merchants, and energize our categories. Accountable for delivering measurable business outcomes across awareness, consideration, and conversion KPIs to shape our category leadership. Key partner to sales Customer Account Managers, Media Knowledge Center, and Revenue Growth Management teams. This role embodies end‑to‑end ownership of marketing strategy, execution, measurement, and optimization for GCK and Waters brands at Walmart and Sam’s Club

Key Responsibilities

Strategic Brand Planning & Retail Marketing Execution

• Leads both the marketing strategy and execution for Walmart and Sam’s Club, leveraging insights to reach consumers at multiple touchpoints across their shopping journey.
• Manage agencies and vendors with thoughtful briefing and adherence brand standards to deliver impactful campaigns.
• Crafts 360’ physical and digital campaign plans to deepen emotional and functional brand resonance.
• Measure campaign performance; communicate learnings and iterate for continuous improvement.
• Foster productive relationship with Walmart Connect and Sam’s MAP to drive performance, and stay ahead of evolving marketing capabilities.
• Design compelling selling tools/presentations to aid Sales partners in securing new distribution, key drive time displays, etc.
• Guide strategic partnership during annual Joint Business Planning process with external and internal stakeholders.

Budget Management & Financial Rigor

• Author annual budget based on brand priorities, growth goals, shopper intelligence, and retailer realities.
• Ensure investment is disciplined and ROI based.
• Own forecasting, off and online tracking, invoice payment, and reconciliation of working and non‑working dollars.
• Understand and communicate P&L impacts of investment shifts.
• Reconcile forecasted expenses with invoice actuals with agencies to ensure accuracy and compliance to scope.

Retail Digital Media & Search Expertise

• Expertly craft full funnel plans with adept understanding of on-site, off-site media best practices, including audience targeting and contextual commerce.
• Leverage keyword best practices, day parting, sponsored product ad services, bidding strategies, and digital shelf fundamentals to establish always on plans and key drive time flights that increase share of search and gain new households.
• Partner with search and media cross functionals and agencies to design annual plans, optimize, grow e-share, drive positive ROI.  

Partnership & Communication

• Influence with subject matter expertise, but without authority in a highly matrixed organization.
• Establish strong, partnership oriented, productive ways of working with agencies, brand, sales, media, insights, finance, and fellow Shopper Marketers to collaborate effectively and challenge respectfully.
• Demonstrate marketing prowess via presentations to gain buy-in and provide thought leadership, i.e. Joint Business Planning, Retailer Line Reviews, Retailer Sales Meetings, Incremental Investment Requests, Annual Brand Planning, etc

Qualifications & Experience

• Bachelor’s degree required, MBA preferred.
• 5+ years minimum experience in Shopper / Customer / Omni / Brand Marketing, preferably within a CPG organization.
• Strong financial acumen and experience with budgeting systems and reporting tools.
• Proven ability to function effectively within large teams and complex, matrixed organizations.
• Walmart / Walmart Connect experience preferred
• Strong attention to detail, bias to action, and follow through.
• Walmart Connect Ad Center and Scintilla experience helpful.

Core Competencies

• Collaboration: Positive, all-in attitude and bias to collaborative action.
• Financial and Analytical Rigor: Strong measurement and budgeting skills.
• Vendor Leadership: Skilled in productively managing external partners with empathy and accountability.
• Innovation: Identifies new opportunities to amplify brand consideration, win share, and improve established processes.
• Communication: Embodies clarity, seeks solutions, proactively informs and follows up.

It is our business imperative to remain a very inclusive workplace.
 
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
 

The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship. 

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.

Job Requisition: 396943