Position Snapshot

• Nestlé Purina Petcare
• Changi Business Park, Singapore
• Full Time
• Bachelor's Degree in any relevant field.
• 7+ years’ experience in ecommerce, digital marketing, merchandising, etc.

Position Summary

At Nestlé Purina Petcare, we are passionately committed to enriching the lives of pets and the people who love them. Our dedication to pets, and their owners, directs everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world’s leading pet care companies. We offer an attractive and dynamic work environment with a high focus on developing people.

The E-Commerce Marketplace and Retail Digital Media Manager leads NPP AOA's regional marketplace, social commerce, and retail digital media strategy to unlock growth across the eCommerce business. The role owns the Go-to-Market strategy, directs and optimizes retail media investments, and drives commercial effectiveness across the full shopper journey.

Working closely with local markets and strategic partners, the role builds and deploys best-in-class marketplace and retail media capabilities that improve visibility, conversion, and market share. Success is measured by growth in awareness, shopper acquisition, sales performance, and leadership across key ePetshop customers and social platforms.

A day in the life of a E-Commerce Marketplace and Retail Digital Media Manager...

1. ePetshop Marketplace Strategy:  

• Lead and scale the ePetshop sales and marketing strategy for NPP AOA brands, informed by the competition, category trends and market complexity in each country.
•  Build the online ePetshop go-to-market and category growth strategy with markets and key stakeholders, including JBP frameworks and ways of working with ePetshops and marketplace platforms.

2. Retail Digital Media Strategy:

• Define the regional Retail Digital Media (RDM) operating model and set investment guidance for markets.
• Build RDM into the full-funnel brand investment strategy so it works alongside brand building and conversion goals.
• Develop a regional RDM measurement framework to track performance, ROI and business impact.
• Build a regional RDM learning agenda that tests and captures what works, then scale the winning practices across markets to improve conversion.

3. Social Commerce Strategy: 

• Define and lead the regional social commerce strategy for NPP AOA brands, positioning social commerce as a recruitment engine for new brand users.
• Build a frictionless path from discovery to purchase on social platforms, prioritizing WCSS and treats.
• Bring content, community and commerce together to drive awareness of NPP AOA brands.
• Partner with markets, platforms, creators and agencies to activate brands and scale social commerce capabilities across the region. Use data and insights to track performance, optimize investment and drive growth in sales and market share.

4. Category Leadership:

• Deliver online category insights and strategy that drive shopper recruitment and growth in line with category growth drivers.
• Align category plans with the regional eCommerce strategy and make sure they are carried out consistently in each market.
• Turn the category management strategy into growth initiatives, including JBP frameworks with ePetshops that drive incremental growth.

5. Mapping and Customer Data:

• Build an ePetshop mapping and performance dashboard to track results and find potential new partners.
• Support markets set up an ePetshop classification based on clear, relevant criteria.
• Support markets map current and prospective marketplace ePetshops, and keep the data up to date to track market trends.

6. Governance:

• Partner with NPP AOA Commerce Leads to align marketplace and social commerce growth strategies.
• Work with Commercial Leads and Finance to govern the RDM strategy and measurement framework, so investment decisions are consistent and accountable.

What will make you successful...

1. Bachelor's Degree in any relevant field.
2. 7+ years’ experience in ecommerce, digital marketing, merchandising, etc.
3. Strong understanding of e-commerce / digital platforms
4. Experience in working with online marketplaces such as Lazada, Shopee, etc.
5. Experience in building & managing online business for direct store (.com) as well as shop-in-shop in marketplaces or retail.com strongly preferred
6. Deep understanding and management of all e-Commerce metrics
7. Expertise in both strategy & plan development, as well as execution of demand generation, merchandising and marketing programs to drive online business growth
8. Hands-on knowledge of best practices in lead generation and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
9. Strong Leadership, Teamwork and Cross Functional collaboration capability