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Brand Expansion & Development Marketing Associate- Seattle's Best & Blue Bottle

Brand Expansion & Development Marketing Associate- Seattle's Best & Blue Bottle

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

 

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

 

 

Nestlé’s Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. With brands like Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm in order to delight our consumers and shoppers every single day. Together, we will elevate everyday moments with each sip.

 

As a Brand Expansion & Development Associate, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for Seattle's Best & Blue Bottle. Builds pipeline of innovation and opportunities to incorporate into Market Business Strategy as identifying new opportunities for the portfolio.  Potentially can include potential Mergers and Acquisition (M&A) activities.  Responsible for managing all aspects of annual marketing and business strategy end-to-end including accountability for communications. In collaboration with cross-functional teams including Sales, Operations, and Finance will ensure executional excellence of our annual business plans. This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions. 

 

KEY RESPONSIBILITIES:
Consumer & Customer Intimacy

  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research.
  • Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications. 
  • Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results

Business Planning

  • P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
  • End-to-end cross functional leadership to drive optimized portfolio & value chain
  • Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities
  • Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
  • Responsible for accurate and healthy demand forecast process including inventory at Warehouse, Customers as well as key demand fluctuations
  • Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy

Brand & Product Experience

  • Manage end-to-end brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant strategy and innovation activities.
  • Management of budget, as well as evaluate share, sales and profit for the brand
  • Within the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace data 
  • In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy 

Commercial Excellence

  • Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to execute 
  • Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvement / investment 
  • Support packaging changes due to product, graphic and/or formula changes
  • Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross-functional team
  • Develop and manage new product and program handoffs for established business partners to ensure that a smooth transition for new product launch plans is established and in place for launch

 

QUALIFICATIONS / CERTIFICATIONS:

  • Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience MBA preferred
  • Knowledge of budget control methods, policies and procedures
  • Ability to adapt quickly to change and deliver results
  • Ability to work independently and autonomously
  • Must have strong problem-solving and decision-making skills.
  • Excellent communication (both verbal and written) and interpersonal skills.
  • Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
  • Proficient in Microsoft Office Applications

 

CRITICAL EXPERIENCES

  • At least 3-5 years of work experience in marketing or brand management
  • Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and  relationship building skills
  • Experience leading marketing communication projects including digital and media strategies
  • Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
  • Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems

 

The approximate pay range for this position is $111,400 to $140,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

 

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.  Incentives and/or benefit packages may vary depending on the position. Learn more at Nestle in the US Benefits | Nestlé Careers

 

Requisition ID: 344671 

 

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship. 

 


Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

 

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

 

 

Nestlé’s Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. With brands like Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm in order to delight our consumers and shoppers every single day. Together, we will elevate everyday moments with each sip.

 

As a Brand Expansion & Development Associate, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for Seattle's Best & Blue Bottle. Builds pipeline of innovation and opportunities to incorporate into Market Business Strategy as identifying new opportunities for the portfolio.  Potentially can include potential Mergers and Acquisition (M&A) activities.  Responsible for managing all aspects of annual marketing and business strategy end-to-end including accountability for communications. In collaboration with cross-functional teams including Sales, Operations, and Finance will ensure executional excellence of our annual business plans. This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions. 

 

KEY RESPONSIBILITIES:
Consumer & Customer Intimacy

  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research.
  • Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications. 
  • Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results

Business Planning

  • P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
  • End-to-end cross functional leadership to drive optimized portfolio & value chain
  • Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities
  • Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
  • Responsible for accurate and healthy demand forecast process including inventory at Warehouse, Customers as well as key demand fluctuations
  • Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy

Brand & Product Experience

  • Manage end-to-end brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant strategy and innovation activities.
  • Management of budget, as well as evaluate share, sales and profit for the brand
  • Within the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace data 
  • In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy 

Commercial Excellence

  • Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to execute 
  • Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvement / investment 
  • Support packaging changes due to product, graphic and/or formula changes
  • Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross-functional team
  • Develop and manage new product and program handoffs for established business partners to ensure that a smooth transition for new product launch plans is established and in place for launch

 

QUALIFICATIONS / CERTIFICATIONS:

  • Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience MBA preferred
  • Knowledge of budget control methods, policies and procedures
  • Ability to adapt quickly to change and deliver results
  • Ability to work independently and autonomously
  • Must have strong problem-solving and decision-making skills.
  • Excellent communication (both verbal and written) and interpersonal skills.
  • Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
  • Proficient in Microsoft Office Applications

 

CRITICAL EXPERIENCES

  • At least 3-5 years of work experience in marketing or brand management
  • Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and  relationship building skills
  • Experience leading marketing communication projects including digital and media strategies
  • Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
  • Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems

 

The approximate pay range for this position is $111,400 to $140,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

 

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.  Incentives and/or benefit packages may vary depending on the position. Learn more at Nestle in the US Benefits | Nestlé Careers

 

Requisition ID: 344671 

 

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship. 

 


Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

Seattle, WA, US, 98104

Seattle, WA, US, 98104


Nearest Major Market: Seattle

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