Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

Nestlé’s Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. With brands like Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm in order to delight our consumers and shoppers every single day. Together, we will elevate everyday moments with each sip.

As a Senior Brand Experience and Development Associate, you are responsible for developing the strategy (<18 months) and executing annual commercialization plans to deliver profitable growth and key near-term operations for a specific brand(s).  In this role, you leverage actionable insights to drive end-to-end optimization, identify and drive innovation, lead communications, and unlock consumer & customer value. In collaboration with cross-functional teams including Sales, Operations, and Finance will ensure executional excellence of our annual business plans.

KEY RESPONSIBILITIES:
Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research
• Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant communications 
• Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs

Business Planning

• P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps / opportunities
• Project end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)
• Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
• Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
• Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy
• Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications
• Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including licensing agreements and strategic partnership

Brand and Product Experience

• Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
• Identifies optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
• Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
• Activate brand’s nutrition health and wellness proposition in consumer communication
• Works to produce continuous growth out of total demand generation dollars; manages brand’s consumer marketing budget and demonstrate efficient and effective investment approach 
• Management of budget, as well as evaluate share, sales and profit for the brand 
• Support packaging changes due to product, graphic and/or formula changes
• Within the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace data 
• In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy 

Commercial Excellence

• Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to execute 
• Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvement / investment 
• Support packaging changes due to product, graphic and/or formula changes 
• Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners.  Ensure solutions are differentiated, creating brand value and influencing purchase behavior 
• Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion.  This includes leading the Integrated Commercial Planning (ICP) process working with key stakeholders to develop annual brand plan that delivers on the 3-year strategic plan.  

QUALIFICATIONS / CERTIFICATIONS:

• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience 
• MBA preferred
• Knowledge of budget control methods, policies and procedures
• Strong negotiation and relationship building skills
• Strong research and strategic analysis skills
• Ability to work independently, autonomously and adapt quickly to change to deliver results
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Basic financial acumen and the understanding of calculating risk/return on business decisions.
• Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
• Proficient in Microsoft Office Applications

CRITICAL EXPERIENCES:

• At least 3-5 years of work experience in marketing or brand management
• Experience leading and influencing cross-functional teams and or agency partners utilizing strong negotiation and relationship building skills
• Experience leading marketing communication projects including digital and media strategies
• Experience leveraging data, research and trends to generate insights to understand consumer behavior (IRI or Nielsen knowledge strongly recommended)
• Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems

The approximate pay range for this position is $136,000 to $165,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.  Incentives and/or benefit packages may vary depending on the position. Learn more at Nestle in the US Benefits | Nestlé Careers.

Requisition ID: 344670 

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship. 
 

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