Foods you love. Brands you trust. And a career that empowers you to grow. 
 
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.

Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
 
This position is not eligible for Visa Sponsorship.

As a Senior Innovation Brand Marketing Associate, you are responsible for business development growth with focus on new brand/category whitespace and business models. Identifies new opportunities for the portfolio and builds a pipeline of innovation and opportunities to incorporate into the Market Business Strategy. Potential to include licensing, mergers and acquisition (M&A) activities.

KEY RESPONSIBILITIES:

Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand/category consumer through data and research to prioritize growth opportunities
• Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant innovation
• Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications), and retail programs
• Strategically chart a course for the category, portfolio and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers
• Identify and address knowledge gaps in consumer, brand, product, business and marketplace to build a learning plan in collaboration with Shopper Marketing and Consumer Market Research to address

Business Planning

• End-to-end cross functional leadership to drive optimized portfolio & value chain
• Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including new business models, distribution strategies, potential M&A activity, licensing agreements and strategic partnerships
• Generate concepts, validate with consumers and assess on key criteria to identify winning platforms to build long term portfolio pipeline
• Facilitates periodic review of long-term plan against current market realities and business performance to identify gaps and opportunities for growth and value unlock

Brand & Product Experience

• Manage end-to-end brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant strategy and innovation activities.

Commercial Excellence

• Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross-functional team

QUALIFICATIONS / CERTIFICATIONS:

• Extensive stakeholder management experience
• Extensive business development, scoping, and strategy experience 
• Strong IRI and innovation experience with opportunity development, sizing, concepting, and agency management experience
• Ability to work independently, autonomously and must adapt quickly to change to deliver results
• Ability to translate ideas into business stories
• Strong research and strategic analysis, presentation development and presenting skills 
• Strong negotiation and relationship building skills
• Leads with a growth mindset, entrepreneurial spirit, and relentless grit
• Knowledge of budget control methods, policies and procedures
• Must have strong problem-solving and decision-making skills
• Excellent communication (both verbal and written) and interpersonal skills
• Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience 
• MBA preferred
• Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines
• Proficient in Microsoft Office Applications
•  

CRITICAL EXPERIENCES

• At least 3+ years of work experience in product or brand management
• Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals
• Experience developing strategic plans, such as commercialization strategies 

Requisition ID: 345280 

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It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.

This position is not eligible for Visa Sponsorship. 
 

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